A proud Florida native, Felicia Cimaglia has always had a deep love for sunshine, the water, and the joy of having a pool in her own backyard. That lifelong passion for outdoor living came full circle when she joined Suncoast Custom Pools as Director of Marketing. What began as a role focused on brand growth, community engagement, and marketing strategy quickly evolved into a much larger leadership position as Felicia became deeply involved in the company’s day-to-day operations, strategic planning, financial oversight, and long-term vision. Through her leadership, dedication, and commitment to the company’s growth, she was promoted to Vice President of Strategy & Operations.

Today, Felicia oversees the company’s strategic growth initiatives, operational systems, financial management, marketing efforts, and brand development — helping drive the overall vision and continued success of the organization. She works closely with clients, builders, architects, engineers, vendors, and industry partners to ensure every aspect of the Suncoast experience reflects the company’s commitment to quality, communication, and excellence. Her passion lies not only in building exceptional outdoor spaces, but also in building a strong, purpose-driven brand that positively impacts the Southwest Florida community.

Felicia has also spearheaded Suncoast’s Pools With A Purpose initiative, a philanthropic movement focused on expanding access to swim lessons and water safety education for children and families throughout Southwest Florida. Through strategic partnerships, fundraising efforts, and community engagement, the initiative has helped unite industry leaders, local businesses, and nonprofit organizations around a shared mission of drowning prevention and creating safer communities.

Felicia holds both a Bachelor’s and Master’s degree in Healthcare Administration from Florida Atlantic University, along with a Business Marketing certificate from the University of South Florida. Her professional background includes over a decade in physician engagement, operations, and pharmacy process improvement within the oncology space. She has also led marketing initiatives for nonprofits and community organizations, where she discovered a passion for strategic storytelling, relationship-building, and elevating business visibility through authentic connection and meaningful impact.

Known for her strong leadership, strategic mindset, and ability to foster genuine relationships, Felicia brings energy, creativity, and operational excellence to every project she undertakes. She is especially passionate about combining business growth with community impact and creating meaningful connections both within the industry and throughout the local community.

In her free time, Felicia enjoys teaching dance, soaking up the sun, traveling, spending quality time with her family, listening to vinyl records, hanging out with her dog, and traveling with her fiancé, Josh McKenna.